TURTLE
AKA Jon Cooper, known for his experimentation and passion.
To tell the world about Dr Pepper Blackberry, we created an album to pair perfectly with the soda: Sounds of Succulence.
The album was built from the ground up using Dr Pepper Blackberry. How? By using the actual sounds of Dr Pepper Blackberry.
This ambient album is filled with sounds that augment every sip of Dr Pepper Blackberry—bold percussion, sweet string harmonies, fizz, can cracks, pour sounds, and ice-cube clinks.
We teamed up with real artists
We sent them Dr Pepper Blackberry and asked them to create music inspired and made from real Dr Pepper Blackberry.
BLEU
Award winning songwriter, producer, composer.
HOLLAND
A composer with contemporary opera and ambient music roots.
The album was designed from the ground up with Dr Pepper Blackberry's bold, new flavor in mind.
We worked with a local vinyl producer, Licorice Pizza Records, to produce a vinyl that matched the bold and succulent sounds of the record. Complete with a Lenticular album cover, engraved vinyl, annotated inner sleeve with creator’s notes, and a vinyl mimicking the look of the soda itself.
We took to social media to announce this album
(and Dr Pepper Blackberry, of course.)
ANNOUNCE THE ALBUM
We announced Sounds of Succulence on TikTok’s top feed post, getting over 16 million views.
SUSTAIN THE SOUND
We allowed fans to get a taste of the succulence on a 24-hour live stream. Our Blackberry mascot was front and center letting the world know about our new album.
RELEASE THE SUCCULENCE
Once the albums were being produced by our manufacturer we let the people know it was time to order.
Experience Sounds of Succulence for yourself
The world received the album with open arms
Some people made 11 minute review videos.
And others made some pretty succulent comments.
ThisNameIsVeryClever
YouTube Comments
"Imagine going back in time to 2010 and telling people that Katy Perry was gonna drop a worse album than a can of soda."
Miaxynia
albumoftheyear.org
“dare i say i kind of like this album almost as much as Dr Pepper Cream Soda (im drinking some rn its really good)”
musicsucks2911
YouTube Comments
"Dr Dre better watch out. Dr P coming for the crown"
AubreyHodge
albumoftheyear.org
“Why was this actually good...all I want to point out is that they use the can opening sound as a producer tag and that goes so unbelievably hard”
WorldStillTurnsProductions
YouTube Comments
"Mr. Pibb been real quiet since this dropped"
godlinks
albumoftheyear.org
“dr pepper dropped a better album than drake this year”
The internet loved the album, here’s some numbers to back that up.
678K+
Sounds of Succulence gained over 678K+ engagements on paid and organic social.
52MM+
Sounds of Succulence saw 52MM+ impressions.
93K Views
Our first-ever TikTok Live hit 93K views & 400K+ eng., outperforming 90% of similar creators
450+
The first drop of 450 vinyl sold out in ~10 hours, the second sold out in <1 hour and all 5 Pack giveaway copies claimed in < 6 seconds
4.56s WT
TikTok TopView averaged a 4.56s watch time, 64% above TikTok’s benchmark
#1 CSD
Dr Pepper Blackberry was the #1 CSD Innovation in the category with over 212 million sales.
In 2025, Dr Pepper released Dr Pepper Blackberry. So we made an album to celebrate.
To tell the world about Dr Pepper Blackberry, we created an album to pair perfectly with the soda: Sounds of Succulence.
The album was built from the ground up using Dr Pepper Blackberry. How? By using the actual sounds of Dr Pepper Blackberry.
This ambient album is filled with sounds that augment every sip of Dr Pepper Blackberry—bold percussion, sweet string harmonies, fizz, can cracks, pour sounds, and ice-cube clinks.
We teamed up with real artists
We sent them Dr Pepper Blackberry and asked them to create music inspired and made from real Dr Pepper Blackberry.
TURTLE
AKA Jon Cooper, known for his experimentation and passion.
BLEU
Award winning songwriter, producer, composer.
HOLLAND
A composer with contemporary opera and ambient music roots.
The album was designed from the ground up with Dr Pepper Blackberry's bold, new flavor in mind.
We worked with a local vinyl producer, Licorice Pizza Records, to produce a vinyl that matched the bold and succulent sounds of the record. Complete with a Lenticular album cover, engraved vinyl, annotated inner sleeve with creator’s notes, and a vinyl mimicking the look of the soda itself.
We took to social media to announce this album
(and Dr Pepper Blackberry, of course.)
ANNOUNCE THE ALBUM
We announced Sounds of Succulence on TikTok’s top feed post, getting over 16 million views.
SUSTAIN THE SOUND
We allowed fans to get a taste of the succulence on a 24-hour live stream. Our Blackberry mascot was front and center letting the world know about our new album.
RELEASE THE SUCCULENCE
Once the albums were being produced by our manufacturer we let the people know it was time to order.
Experience Sounds of Succulence for yourself
The world received the album with open arms
Some people made 11 minute review videos.
And others made some pretty succulent comments.
ThisNameIsVeryClever
YouTube Comments
"Imagine going back in time to 2010 and telling people that Katy Perry was gonna drop a worse album than a can of soda."
Miaxynia
albumoftheyear.org
“dare i say i kind of like this album almost as much as Dr Pepper Cream Soda (im drinking some rn its really good)”
musicsucks2911
YouTube Comments
"Dr Dre better watch out. Dr P coming for the crown"
AubreyHodge
albumoftheyear.org
“Why was this actually good...all I want to point out is that they use the can opening sound as a producer tag and that goes so unbelievably hard”
WorldStillTurnsProductions
YouTube Comments
"Mr. Pibb been real quiet since this dropped"
godlinks
albumoftheyear.org
“dr pepper dropped a better album than drake this year”
678K+
Sounds of Succulence gained over 678K+ engagements on paid and organic social.
93K Views
Our first-ever TikTok Live hit 93K views & 400K+ eng., outperforming 90% of similar creators
450+
The first drop of 450 vinyl sold out in ~10 hours, the second sold out in <1 hour and all 5 Pack giveaway copies claimed in < 6 seconds
4.56s WT
TikTok TopView averaged a 4.56s watch time, 64% above TikTok’s benchmark
52MM+
Sounds of Succulence saw 52MM+ impressions.
The internet loved the album, here’s some numbers to back that up.
#1 CSD
Dr Pepper Blackberry was the #1 CSD Innovation in the category with over 212 million sales.
In 2025, Dr Pepper released Dr Pepper Blackberry. So we made an album to celebrate.
To tell the world about Dr Pepper Blackberry, we created an album to pair perfectly with the soda: Sounds of Succulence.
The album was built from the ground up using Dr Pepper Blackberry. How? By using the actual sounds of Dr Pepper Blackberry.
This ambient album is filled with sounds that augment every sip of Dr Pepper Blackberry—bold percussion, sweet string harmonies, fizz, can cracks, pour sounds, and ice-cube clinks.
We teamed up with real artists
We sent them Dr Pepper Blackberry and asked them to create music inspired and made from real Dr Pepper Blackberry.
TURTLE
AKA Jon Cooper, known for his experimentation and passion.
BLEU
Award winning songwriter, producer, composer.
HOLLAND
A composer with contemporary opera and ambient music roots.
The album was designed from the ground up with Dr Pepper Blackberry's bold, new flavor in mind.
We worked with a local vinyl producer, Licorice Pizza Records, to produce a vinyl that matched the bold and succulent sounds of the record. Complete with a Lenticular album cover, engraved vinyl, annotated inner sleeve with creator’s notes, and a vinyl mimicking the look of the soda itself.
We took to social media to announce this album
(and Dr Pepper Blackberry, of course.)
ANNOUNCE THE ALBUM
We announced Sounds of Succulence on TikTok’s top feed post, getting over 16 million views.
SUSTAIN THE SOUND
We allowed fans to get a taste of the succulence on a 24-hour live stream. Our Blackberry mascot was front and center letting the world know about our new album.
RELEASE THE SUCCULENCE
Once the albums were being produced by our manufacturer we let the people know it was time to order.
Experience Sounds of Succulence for yourself
The world received the album with open arms
Some people made 11 minute review videos.
And others made some pretty succulent comments.
ThisNameIsVeryClever
YouTube Comments
"Imagine going back in time to 2010 and telling people that Katy Perry was gonna drop a worse album than a can of soda."
Miaxynia
albumoftheyear.org
“dare i say i kind of like this album almost as much as Dr Pepper Cream Soda (im drinking some rn its really good)”
musicsucks2911
YouTube Comments
"Dr Dre better watch out. Dr P coming for the crown"
AubreyHodge
albumoftheyear.org
“Why was this actually good...all I want to point out is that they use the can opening sound as a producer tag and that goes so unbelievably hard”
WorldStillTurnsProductions
YouTube Comments
"Mr. Pibb been real quiet since this dropped"
godlinks
albumoftheyear.org
“dr pepper dropped a better album than drake this year”
52MM+
Sounds of Succulence saw 52MM+ impressions.
678K+
Sounds of Succulence gained over 678K+ engagements on paid and organic social.
The internet loved the album, here’s some numbers to back that up.
450+
The first drop of 450 vinyl sold out in ~10 hours, the second sold out in <1 hour and all 5 Pack giveaway copies claimed in < 6 seconds
93K Views
Our first-ever TikTok Live hit 93K views & 400K+ eng., outperforming 90% of similar creators
4.56s WT
TikTok TopView averaged a 4.56s watch time, 64% above TikTok’s benchmark
#1 CSD
Dr Pepper Blackberry was the #1 CSD Innovation in the category with over 212 million sales.